Outlets at San Clemente

Located in the city of San Clemente California lies Orange County’s only coastal outlet shopping destination. Outlets at San Clemente (OSC) offers more than 55 designer brands in Spanish Colonial-style village storefronts.
It was a true pleasure to serve as one of the art directors for the new outlet shopping center. With the brand vision established by the creative director I helped concept and design the stationery, onsite material such as the store directory map, brochure and onsite signs. Additionally, I created offsite marketing materials including rack cards, print ads and digital ads.
Completed Objectives:
Implement the creative director’s brand vision into print and digital marketing material
Effectively communicate OSC as a unique coastal outlet shopping destination
Design fun graphics and illustrations centered around the brand
Advertise various on-site events including Shopping Extravaganza