Citadel Outlets is a 700,000 square foot mixed-use commercial property featuring a hotel, four office buildings, and Los Angeles’ ONLY retail outlet center. Located just 10 minutes south of Downtown Los Angeles and 25 minutes north of Anaheim off Interstate 5. Citadel Outlets boasts 130 brand name stores offering 30%-70% off retail prices, 700,000 square feet of fabulous outlet shopping and a trade area expanding to 30 miles.
Serving as one of the art directors on the rebranding project, I helped develop Citadel Outlet’s stationery package, trade show booth and on-site brand focused signs.
Completed Objectives:
Adhere to brand guidelines established by the Creative Director
Apply on-site brand focused messaging and imagery to signs